Marketing is taught as a stack of named frameworks, which is why so much of it evaporates a week after the exam. A framework you have pushed on — clicked through, seen the edges of, found out where it stops being true — is a different thing from one you have highlighted. The block below is Rogers' adopter curve, and every segment in it does something when you click it.
Rogers' adopter segments. Click any one to see what it takes to reach it.
Adoption spreads through five groups, and each needs a different kind of evidence before it moves — which is why one message never reaches all of them. Pick a segment to read what it takes.
You describe the goal in your own words and it asks questions back until the plan is one you would actually follow. These are the shapes that goal usually takes.
Not a fixed syllabus — the plan is built around your goal and cuts what does not serve it. These are the topics it draws from, and whatever you get wrong comes back until it stops coming back.
The mechanics are the same whatever the subject — a slider is a slider whether it is moving a coefficient or a rate of return. What changes is what it is a slider for.
Or see how it works and what it costs.